Everything Coffee at the World of Coffee Exhibition
World Of Coffee (WOC) is one of the most important coffee events internationally. This event is organized and authorized by the Specialty Coffee Association (SCA). Dubai is one of the WOC hosts around the world and the only destination for WOC in the Middle East.
The Dubai World Of Coffee exhibition started in 2021, bringing together coffee companies, farmers, and all services related to the coffee business at the Zabeel Halls at the Dubai World Trade Center.
Everything Coffee Machine Trading LLC had the opportunity to be a part of the 2024 Dubai World Of Coffee from January 21st to January 24th at Booth Z4-H60, in collaboration with Mx.COOL (Proch Plastic) and 28 Coffee Trading Company.
During the event, we introduced the new product from Mx.COOL, the Aries single-dose grinder, which was nominated in the Best New Product competition and received significant attention. We served espresso and filter coffee using VWI roasted coffee from Taiwan, owned by Chad Wang, the World Brewers Cup Champion. The coffee was provided by 28 Coffee Trading Company, allowing visitors to taste the grinding results of the Aries in both espresso and brewing.
Additionally, we hosted DiFluid Company and introduced new products such as the Omni colorimeter and Microbalance Titan scale. We also showcased the prototype of the Omix Coffee Bean Analyzer for the first time in the world, allowing DiFluid to collect data and feedback from coffee professionals and visitors to improve the final version.
Dubai World Of Coffee was a very professional coffee event, and we are proud to have been a part of it. We hope to have the chance to participate and introduce our brands and services at future WOC events.
